Sellers and Real Estate Agents Top 10 Mistakes In A Buyers Market Part 2 of 10; Part 2 of 2

Sellers and Real Estate Agents Top 10 Mistakes In A Buyers Market Part 2 of 10

In a Sellers market, during mid summer, you can advertise a photo of a Ranch buried under 4ft. of snow while using the description of a Colonel and still sell the house! Yep, most of your false advertising won’t really prohibit the sale of the property. But if you get sued over your false advertising then that’s your problem for being stupid.

I can write a book about all the false advertising with Real Estate properties so I will try to keep this Blog Short.

What is false advertising? Example: Advertising a property towards ready to move in conventional Buyers when the property is really a serious rehab. Agents that follow the theory “Let the Buyers decide what a rehab is“; are full of crap. The truth is, most Agents don’t have the guts to tell the Sellers about how bad the condition is on their property and they’re too lazy to seek the knowledge needed to target market to the right Buyers called “Real Estate Investors”, mainly Investors that specialize with rehabs.

This is a Buyers market that will be around for the next few years. Only desperate people lie and cheat to make a quick dollar. So, if you’re not willing to be wrong so you can learn to be right through the evolution of creative thinking in order to sell Real Estate then you need to leave the Real Estate business, now.

Attention Sellers, Agents and anybody else that is willing to do whatever it takes to sell in today’s market for Top Dollar in as little as 2 weeks, head over to http://www.SellNowWithoutListing.com And Yes, many Agents across the Country are using this to sell at Top Dollar! Bottom line, I am in front of the next Trend with selling Real Estate for Top Dollar in as little as 2 weeks! Are you?

Mistake # 2

Part 2 of 2

Poor and false advertising:

Discover the evolution to why and how online Buyers ignore poor advertising in 1/10 of a second without thinking twice.

I tell Sellers, the most difficult thing to do in a Buyers market is to get an approved Buyer into your home. Now you will learn why.

All Buyers are also consumers and with most consumers, their choices are based on visual judgments with emotions.

The Good News- A great photo or headline grabs their attention and they CLICK on your link to learn more. Since the Buyer was sold on the visual of your ad, they are now feeling the positive emotions within to CLICK and discover more about your property. When you receive a call from a serious Buyer wanting to see your property, then you can congratulate yourself! You will need that self love to experience the rest of the journey all the way to closing.

The Bad News- A poor photo or headline is simply ignored within 1/10 of a second as the Buyer continues to scroll through the list of properties for sale. That means your poor looking photo or headline just cost you or your Seller several thousands of dollars within 24 hours, times however many months it will take you to get a reality check, equals approximately $25,000. Yep, 10k of equity + 15k out of pocket = $25,000 on average for a Seller.

Bottom line, you want to grab the attention of the Buyer and draw them into your advertisement to the point of calling you to learn more and setup a showing. NO EXCUSES!

I sold what they couldn’t ONLY because of how I advertised online and in the MLS, photo for photo and word for word.

I would feel like a teacher grading expired listings while showing Sellers what went wrong with their listing and how to do it right. Most of the listings got an ‘F’ (Failed) or shall I say, actions speak louder than words and so the listings expired.

Advice for Sellers: Keep your advertised description honest, short and to the point. Plus leave a contact number. If no, then check your spam folder because I still haven’t heard from you.

Advice for Listing Agents: Keep your advertised description honest, your MLS listing FULL of accurate information and in the remarks section, keep your opinions to yourself. We don’t care plus it’s a waste of limited space for time sensitive key information.

Your MOST IMPORTANT First Waved Advertised Property will be archived and be printed out to show people How to advertise and How not to advertise and used as open discussions in class rooms of schools, colleges, businesses, etc.